Engaging Your Customer

Your social media platforms are now up and well curated. But you’re not getting any feedback from your likers. Why does that happen all too often?

Perhaps you’re missing a call-to-action. What is a call-to-action? It is a prompt or a trigger phrase that urges your reader/consumer to take the next action. It can be “read more” or “press play” or “sign up.” Whatever call-to-action you may choose, actual action from your readers ensures that your business is constantly engaged with them.

 

Here are some ways that can make your social media followers interact with your business:

1. Check in!

Invite your readers to “check in” whenever they’re in your place of business. Almost every social media platform has made geo-tagging available to every user. With this, you can see the volume of customers that are within your presence. As more and more tags are added, your location generates more media. It’s a win-win. You get to see your customer, plus you get to attract your customer too.

 

2. Share your photo!

From flatlays to product shots, social media users are very creative with the products that they purchase. Encourage them to share their photo of your product and whenever you can, feature one or two on your social media page. Shining the light on your customer shows your appreciation for their patronage, and bragging rights for them (it can even get them new followers!). You don’t have to feature all that submit or tag their product shots. Find one or two that best shows off your product and go with those. Remember that consistency is key, so you might want to make this a regular happening on your networks.

 

3. Thank you for your comment.

Acknowledge their responses. Even a simple thank you can go a long way. It is also an opportunity to exchange witty banter with your customer, like with what happened on Skyscanner’s Facebook page Control your urges in deleting negativity; try to be as transparent as you can. For complaints, accept them graciously and commit a resolution to the problem.

 

4. Can you guess what’s this?

Use your social media platforms to tease upcoming products and events for your company. Make them guess whatever is coming. If budget allows, give a prize to the first few who guessed correctly on the day of the new product launch. It need not be something big. It can be as simple as a gift certificate or a sample of the new product. This small surprise is a great boost for customer relations.

 

5. Which box is better?

Make your customers’ voices be heard. Starting a poll can generate a generous amount of responses from your customers, especially if it’s about something they are passionate with. You can poll from packaging of take out boxes, to naming the next dish. It’s that easy.

Do you need digital marketing experts to create this kind of engagement? We are the right team for you. Our social media management team keeps your social media networks engaged and updated. Click here to learn more!

Generating Organic Content

In our previous blog, we talked about the importance of having consistent quality content across all marketing platforms. Most of the time, this is ensuring that all paid advertisements and marketing campaigns are aligned with each other. However, today’s technology has evolved in such a way that information is readily available to your consumers. In fact, consumers conduct extensive research, reviewing as much as 10.4 sources , before deciding to purchase. It is imperative that your business is part of those sources, so when deciding to purchase, you are one of the — the not the ultimate — choice.

Both types of content may seem like important components, but according to Bright Edge , 51% of all website traffic comes from organic search with over 40% of the revenue captured by organic traffic. In short, you want to be talked about than pay people to talk about you.

Organic content is free. It is an effective marketing tool that won’t cost you as much as a paid advertisement will. Here are some online content marketing solutions we provide at Allure:

Strong Web Landing Page

Unbounce calls landing pages
as extensions of paid advertising, specifically design to get your Website visitor to take action. Basically, it forces a response from your customer, whether he/she intends to buy or not. It is a great way to gather email addresses for a digital listing, invitation for a trial service within a specific period or even encourage spending by providing a limited sales promotion.

Mobile-Ready Website

Mobile responsiveness is also key to ensuring your customer stays on your website. Since April 2015,
Google has included mobile friendliness as a ranking signal, affecting all mobile searches worldwide. A new study released by comScore shows that mobile usage, combined with mobile search, accounts for 80% of time spent. With more of your customers looking you up through their mobile phones, it is important that your business website adapts seamlessly to the size and make of their handheld devices.

Social Media Management

Facebook, Twitter, Yelp, YouTube — Allure Marketing consistently monitors your business’ social relevance. The more people genuinely talk about your products and services, the more relevant you are to your customer’s search. 88% of consumers research before they buy. Video product reviews alone increases the likelihood of a viewer to purchase by 85%. We want to make sure that your product and user reviews, blog posts and affiliate marketers are part of the content they search.

Whether it’s a responsive web design, interactive social media network or a corporate video, Allure Marketing Solutions have them all managed and curated for you. Contact us and create a solid online presence for your business today.