Let’s admit it: not all businesses start with a massive budget for marketing and promotions. More often than not, marketing takes a back seat from business essentials. It is mainly because marketing is perceived as additional cost that your business cannot afford yet now. However, not having a large budget does not mean you cannot market yourself. Here are some tips that can help you get by until you can invest in a full blown marketing strategy.
1. Leverage on your knowledge.
Comment on blogs, post on message boards, answer questions on Reddit and other social networking platforms. Most of these platforms allow you to customize your signature. While it takes a lot of effort to find the topics that you can contribute to, interacting with your target market is a form of self-promotion without having to boast what you can do. Giving advice within the range of your expertise shows you are personable and more importantly, that you pay attention to your potential consumer, wherever they may be.
Expand your speaking network. You can even add a blog to your website, where you can narrate your experiences and invite commentary. Engaging your market will give you more opportunities for conversion.
2. Attend events.
Yes, we are talking about networking. The traditional swapping of business cards and giving out flyers is something that you should still value. These are called below-the-line marketing strategies. You get to speak with your potential customer, interact with them and even leave an impression. With events, you are up close and personal; they can see you and you can see them, allowing you to better promote your business. Never underestimate the power of face-to-face interaction. Before you know it, you can easily lead up to your next distribution line.
3. Ask for referrals.
Former coworkers, colleagues, friends and even family can definitely give your business a boost.
They have a network of their own. It may be as simple as posting a link of your website to their Facebook profile, or having them talk about your business to a target market. Whatever it is that your immediate circle can do for you, do not be shy to ask for it. Most of the time, they are willing to help, but are just unsure to, perhaps not wanting to interfere with your tactic. Open up and let them know you need them.
4. Have a memorable customer service.
Word of mouth marketing is still the number one form of marketing. No amount of paid advertisement can ever see the mileage of people raving about your business out of their own free will. Make sure each experience is memorable and impressionable. Be wary of your turnaround times and the manner in which you respond to your customers. Before you know it, you might be serving the most followed person on Instagram in your community. Customer service will make the difference between fully-booked restaurants and deserted ones.
5. Optimize your website for search engines.
Do not let technology slow you down. Find among your immediate network assistance in making sure that your company’s website can be found. Search engine optimization is one of the most effective tools to make your services Googleable. Plus, the more you provide quality content on your website, the higher you rank on web searches.
There are more ways to market your business, regardless of your budget. Give us a call and let’s find out together which marketing program would be the best for you.