Generating Organic Content & Online Reputation Management.

In our previous blog, we talked about the importance of having consistent quality content across all marketing platforms. Most of the time, this is ensuring that all paid advertisements and marketing campaigns are aligned with each other. However, today’s technology has evolved in such a way that information is readily available to your consumers.

In fact, consumers conduct extensive research, reviewing as much as 10.4 sources , before deciding to purchase. It is imperative that your business is part of those sources, so when deciding to purchase, you are one of the — the not the ultimate — choice & Online Reputation Management.


Both types of content may seem like important components, but according to Bright Edge , 51% of all website traffic comes from organic search with over 40% of the revenue captured by organic traffic. In short, you want to be talked about than pay people to talk about you.


Online Reputation Management

Organic content is free. It is an effective marketing tool that won’t cost you as much as a paid advertisement will. Here are some Online Reputation Management solutions we provide at Allure:

Strong Web Landing Page

Unbounce calls landing pages
as extensions of paid advertising, specifically design to get your Website visitor to take action. Basically, it forces a response from your customer, whether he/she intends to buy or not. It is a great way to gather email addresses for a digital listing, invitation for a trial service within a specific period or even encourage spending by providing a limited sales promotion.

Mobile-Ready Website

Mobile responsiveness is also key to ensuring your customer stays on your website. Since April 2015,
Google has included mobile friendliness as a ranking signal, affecting all mobile searches worldwide. A new study released by comScore shows that mobile usage, combined with mobile search, accounts for 80% of time spent. With more of your customers looking you up through their mobile phones, it is important that your business website adapts seamlessly to the size and make of their handheld devices.

Social Media Management

Facebook, Twitter, Yelp, YouTube — Allure Marketing consistently monitors your business’ social relevance. The more people genuinely talk about your products and services, the more relevant you are to your customer’s search. 88% of consumers research before they buy. Video product reviews alone increases the likelihood of a viewer to purchase by 85%. We want to make sure that your product and user reviews, blog posts and affiliate marketers are part of the content they search.

Whether it’s a responsive web design, interactive social media network or a corporate video, Allure Marketing Solutions have them all managed and curated for you. Contact us and create a solid Online Reputation Management presence for your business today.

Online reputation management is essential for all businesses and offline

Maintaining Online Reputation Management or creating brand awareness is essential for all businesses whether you run online or offline business. In today’s world a lot of competition exists among online business. Everyone wants more customers and that too loyal customers.

Nowadays people go online whenever they have to buy ,sell and rent their products and services. So building your brands reputation online is necessary. Either you could hire reputation management agency to work for you which will monitor and helps in building Online Reputation Management.

Building up online reputation:

It’s very important to build online reputation on world wide web. These companies offer comprehensive range of services to boost and manage brand reputation. Online Reputation Management services include content management, maintaining social networks & other marketing techniques.

Online Reputation Management

Why reputation management is essential:

In case of online businesses people will go for reviews and would like to read comments first, It’s most likely that dissatisfied customers tend to post reviews more often than happy customers. So If someone sees bad or negative reviews before visiting your site, they are not likely to visit your website. This can result in loss of business opportunities and sales for your company. In order to fix this issue, reputation management is alternative to this.

What can be done:

In order to push down negative reviews, creating assets that push down negative reviews and comments about you and your company, showing positives assets in top results of SERP’S works best.

An online reputation company will track all the information that is online about you and your business. They will identify all the information that is written about your brand or about individual name. Using search engine optimization strategies, online reputation company will develop more positive reviews and feedback about your products and services. This will help to improve the website ranking and will slowly start to turn the negative information into positive assets.

More benefits of Online Reputation Management

Following these strategies, you will start rebuilding your reputation thus boosting sales and enquiries. The best thing to do is hire any online reputation management agency who will try to prevent any damage before it occurs. Once a brand reputation is damaged it can take significant time and investment to change things.

Empowering good communication rules, by keeping your information up-to-date, opting professional way to dealing with all enquiries positive or negative. You should always answer customer’s queries because ignoring any problem can often make it significantly worse.

Allure Business is a multinational digital marketing company which offers web design, search engine optimization, reputation management, ecommerce & web development services.