Your social media platforms are now up and well curated. But you’re not getting any feedback from your likers. Why does that happen all too often?
Perhaps you’re missing a call-to-action. What is a call-to-action? It is a prompt or a trigger phrase that urges your reader/consumer to take the next action. It can be “read more” or “press play” or “sign up.” Whatever call-to-action you may choose, actual action from your readers ensures that your business is constantly engaged with them.
Here are some ways that can make your social media followers interact with your business:
Invite your readers to “check in” whenever they’re in your place of business. Almost every social media platform has made geo-tagging available to every user. With this, you can see the volume of customers that are within your presence. As more and more tags are added, your location generates more media. It’s a win-win. You get to see your customer, plus you get to attract your customer too.
From flatlays to product shots, social media users are very creative with the products that they purchase. Encourage them to share their photo of your product and whenever you can, feature one or two on your social media page. Shining the light on your customer shows your appreciation for their patronage, and bragging rights for them (it can even get them new followers!). You don’t have to feature all that submit or tag their product shots. Find one or two that best shows off your product and go with those. Remember that consistency is key, so you might want to make this a regular happening on your networks.
Acknowledge their responses. Even a simple thank you can go a long way. It is also an opportunity to exchange witty banter with your customer, like with what happened on Skyscanner’s Facebook page Control your urges in deleting negativity; try to be as transparent as you can. For complaints, accept them graciously and commit a resolution to the problem.
Use your social media platforms to tease upcoming products and events for your company. Make them guess whatever is coming. If budget allows, give a prize to the first few who guessed correctly on the day of the new product launch. It need not be something big. It can be as simple as a gift certificate or a sample of the new product. This small surprise is a great boost for customer relations.
Make your customers’ voices be heard. Starting a poll can generate a generous amount of responses from your customers, especially if it’s about something they are passionate with. You can poll from packaging of take out boxes, to naming the next dish. It’s that easy.
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