In our previous blog, we talked about the importance of having consistent quality content across all marketing platforms. Most of the time, this is ensuring that all paid advertisements and marketing campaigns are aligned with each other. However, today’s technology has evolved in such a way that information is readily available to your consumers. In fact, consumers conduct extensive research, reviewing as much as 10.4 sources , before deciding to purchase. It is imperative that your business is part of those sources, so when deciding to purchase, you are one of the — the not the ultimate — choice & Online Reputation Management. Both types of content may seem like important components, but according to Bright Edge , 51% of all website traffic comes from organic search with over 40% of the revenue captured by organic traffic. In short, you want to be talked about than pay people to talk about you. Organic content is free. It is an effective marketing tool that won’t cost you as much as a paid advertisement will. Here are some Online Reputation Management solutions we provide at Allure: Strong Web Landing Page Unbounce calls landing pages as extensions of paid advertising, specifically design to get your Website visitor to take action. Basically, it forces a response from your customer, whether he/she intends to buy or not. It is a great way to gather email addresses for a digital listing, invitation for a trial service within a specific period or even encourage spending by providing a limited sales promotion.