Black Hat vs. White Hat ORM
Black hat reputation management techniques are not recommended. These are aggressive techniques that game the system by artificiality making negative reviews of your business seem like spam to Google, thereby burying negative reviews in the search results. Google detects black hat SEO techniques like hidden text, link spamming, and keyword stuffing and banishes sites using these practices into the lowest of depths of their search results, or just won’t display them altogether. Black hat ORM involves finding a way to insert black hat SEO techniques into pages with negative reviews to remove them from search results.
Black & White Hat ORMIt may be tempting to channel your inner Tony Soprano or Walter White and destroy your enemies, but just as those two villainous TV characters’ actions came back to bite them by their respective series finales, if you use black hat techniques it will eventually backfire. Black hat ORM techniques lead to a bad reputation for your site, and you could even get blacklisted entirely from Google search results (For those saying Tony never died: the sudden fade to black was his death from a first-person perspective. Get over it).
Instead of bringing down negative references to your business by abusing the system, you should leapfrog this content in the search results by producing positive content of your own and a strong social media presence by using an ORM service from a trusted provider such as Allure.