Google is the second-most valuable company in the United States, with a market value of $395 billion. How do they make so much revenue? The answer is AdWords.
AdWords is a service in which businesses pay Google to place an ad that shows up on the top, bottom, or sides of a particular listing of search results. The advertisements you buy on Google AdWords are short, with a limit of one headline of 25 characters, two additional text lines of 35 characters each, and a display URL of 35 characters.
It makes a lot of sense to use AdWords for small businesses, because they don’t have the web presence yet to naturally break into the front pages of search results, so instead they can buy their way in.
You need to set up a Google+ page for your business. Like a Facebook page (something you should also have), this will give you a venue to display up-to-date information and build your reputation. It also allows customers to connect with your business on Google Search, Google Maps, or mobile devices.
One particularly helpful thing about Google+ is their Hangout feature, which makes it easy to collaborate with your colleagues and communicate with customers.
Before Google can tell you where your customers to go, you’ll have to tell Google where your business is by using Google Places for Businesses, which registers your business on Google Maps.
It helps to go one step further and allow Google Maps users to virtually step inside the door of your business and take a look around. Allure will set up a session with a Google certified photographer to come to your business and take full 360 degree panoramic shots that will be posted on Google Maps. If the inside of your business is attractive, these panoramic shots will draw new customers to your business like bees to honey.
“Google Analytics has reduced our customer acquisition costs by 30%.”
– Daisy Downs, Chief Marketing Officer of Urbansitter
For your online business to be successful, it helps to understand who your customers are to the greatest degree possible. This can be done by using Google Analytics, which provides you with all sorts of information, including which search terms visitors searched for to arrive at your website. You can use these statistics to tweak your website to best fit what your audience is looking for.
YouTube isn’t all about cute cats and embarrassing faux lightsaber fights. You should set up a YouTube account for your business.
There are a number of benefits to creating YouTube content for business marketing. Video content is cheap and easy to produce, and it gives you an opportunity to improve your website’s SEO by back linking to your URL.
Also, if you are especially creative, there is a possibility that one of your videos goes viral and gets as many views as television ad, which would have cost you much more.
There you have it: AdWords, Google+, Business View, Analytics, and YouTube have much to offer for your business. Contact Allure today and we’ll get started on using these tools and more to boost traffic and improve customer engagement.